Upcoming Event: NAHB Association Leadership InstituteJuly 15, 2015
We’ve all been there — you line up a great speaker on a topic the members have asked for and on the day of the event half of the room is empty. Sound familiar?
Members frequently rate education and networking as the most important benefits of association membership, yet they fail to engage and support the programs you deliver. Why?
For nearly 20 years we’ve been delivering sold-out education programs to associations in the US and Canada. Our programs are always well-attended, highly sponsored and profitable for the association. We’ve learned a lot along the way and in this session we are going to share our secret formula that has successfully worked from coast to coast.
In our seminar at the Association Leadership Institute, “Increase Non-Dues Revenue with Killer Education Programs,” we are going to explain why education programs fail and more importantly how to increase non-dues revenue with killer education programs that don’t fail.
The workshop will cover topics like how to select speakers and topics to ensure that members will see value in the program. Learn how to set-up a meeting room to maximize learning and what AV tools are really needed to WOW your audience. Discover how to cut through the clutter and drive registrations with memorable marketing.
We have so much to share in a short 90 minute session so get your pens ready to write and your mind ready to learn! Let’s go!Tags: ALI, Association, NAHB