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Meredith Oliver’s closing keynote at the Smart Meetings Magazine Colorado Springs Event earned rave reviews from attendees and organizers.

“What might be one of her most engaging qualities as a speaker is her ability to connect with the audience in a real and personal way. Oliver combines tried and tested strategies with real-world examples, such as getting rid of marketing-speak and using humor in client interactions.” Smart Meetings Magazine, December 2015, Colorado Springs Event Recap.

Meredith is a sales and marketing keynote speaker. Her signature keynote “Find Your Fan Factor” helps audience members drive more engagement, referrals and sales with digital marketing.

She shared three key ideas at the Smart Meetings event:

1. If you want to drive more engagement, realize it’s not about you. Clients do not care about your needs, internal policies and red tape. If you want engagement, you must focus your marketing and event planning on the needs of your fans.
2. Featuring your fans is an easy way to drive more engagement. Stop using boring, stock photos of people who are clearly too pretty to be real. Instead feature your actual clients and customers in your marketing and event graphics.
3. Connect your fans to each other and let them do the selling for you. Your clients don’t believe your marketing messages anyway. But they do believe what others have to say about you. Connect your fans with event apps and social media so they can amplify and validate your message.

Interested in more info on the topic? Check out the presentation slide deck on Slideshare.

Need a dynamic sales and marketing keynote for your next event? Call or email Meredith. Your audience will thank you.