Finding your fan factor is simple — get over yourself. Stop taking selfies and focus on your fans. Make it about them. Feature them. Focus on them. Let your fans get to know you and show them in your marketing that you get them.
Meredith’s programs will teach you how to engage current and prospective customers like #superfans. Why fans? Because in today’s search engine driven, socially savvy world, if someone expresses an interest in your product/service, then he or she is already a fan. They have eliminated other options, so on some level- he or she is already a fan.
Think about it this way– When was the last time you booked a hotel room without looking at the photos and reading the reviews? You haven’t even stayed there yet but by booking the room you are already a fan. What if, when you check in, you are treated like the greatest #superfan of that brand? You would immediately proclaim on social media your undying loyalty to that brand for all time and memoriam.
The Fan Factor is when your fans are so loyal and utterly rabid about your brand that they start doing the selling and marketing for you.
It’s about knowing your fans so well that you speak with the same voice. It’s when you push the boundaries of your internal policies and bureaucratic red tape to truly connect on an emotional level with the hearts of your customers.
The good news is that you don’t need a massive marketing budget and perfect salespeople to find your Fan Factor. With the right knowledge and skills, a company of any size, from the Fortune 500 to the solo entrepreneur, can click and connect with their fans in a meaningful way.
The FANtastic Sales and Marketing process has three simple steps. The steps are not optional; you need all three for the process to work.
The brilliance of the FANtastic Marketing is you will drive more traffic, leads, and sales to the bottom line. And your fans will thank you for it!
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